The most succesful John Lewis Christmas ad for years
A pressure and a privilege 
“Where Love Lives”
Born from the inisght that us Brits
often struggle to say how we feel to each other 
At least not out loud, not properly 
But then along comes Christmas
And something in us wants to try

A campaign that moved the nation to tears
and sparked a myriad of public discussions and conversations
from fatherhood, postive male relationships and loneliness,
to being the antidote to Netflix’x Adolescence
whilst reconnecting a lot of old ravers back to the 90s with an unexpected musical banger
 



The Case Study: