Will is an award-winning Executive Creative Director whose work sits at the intersection of creativity, technology and culture. For the last 20 years he’s created influential campaigns for some of the world’s most valuable brands including EE, John Lewis, Deutsche Telekom, Visa, TNT Sports and NBA Europe, helping tell their stories in the most powerful way possible.

His work spans brand reinventions, cultural moments and scientific breakthroughs. He’s helped transform EE into one of Britain's most celebrated brands, got the nation raving at Christmas, advanced dementia research through gaming and used everything from football to smart infrastructure to tackle real-world problems and inspire the worlds changing culture.

With more than 100 international awards—including over 20 Cannes Lions, multiple Gold Lions and D&AD Yellow Pencils—his work has earned recognition from award juries and scientific journals to newsrooms and beyond.



Feel free to hit me up via one of the following:
07587160864
willucks@hotmail.com