The Launch of New EE

3 years in the making

Creating the biggest consumer marketing brand in the UK

Fundamentally repurposing the brand and rewiring the business

Competing for more of people’s lives

Finding fresh growth within and beyond pure connectivity and mobile 

Through launching EE Home, EE Work, EE Learn and EE Game.

Here are just a few of the campaigns I created:

The ads were so iconic, the bands wanted us to turn them into their official music videos.

So far we have made music videos for Bloc Party, Echo & the Bunnymen and Joy Division.



We also created an iconic new brand identity for EE

And launched a range of services for them to help improve customers lives too