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<channel>
	<title>Will John</title>
	<link>https://williamjohn.cargo.site</link>
	<description>Will John</description>
	<pubDate>Wed, 07 Jan 2026 12:00:18 +0000</pubDate>
	<generator>https://williamjohn.cargo.site</generator>
	<language>en</language>
	
		
	<item>
		<title>Homepage</title>
				
		<link>https://williamjohn.cargo.site/Homepage</link>

		<pubDate>Tue, 14 May 2019 10:19:22 +0000</pubDate>

		<dc:creator>Will John</dc:creator>

		<guid isPermaLink="true">https://williamjohn.cargo.site/Homepage</guid>

		<description></description>
		
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	<item>
		<title>Where Love Lives</title>
				
		<link>https://williamjohn.cargo.site/Where-Love-Lives</link>

		<pubDate>Wed, 07 Jan 2026 10:07:24 +0000</pubDate>

		<dc:creator>Will John</dc:creator>

		<guid isPermaLink="true">https://williamjohn.cargo.site/Where-Love-Lives</guid>

		<description>
The most succesful John Lewis Christmas ad for years
A pressure and a privilege&#38;nbsp;
“Where Love Lives”
Born from the inisght that&#38;nbsp;us Brits 
often struggle to say how we feel to each other&#38;nbsp;At least not out loud, not properly&#38;nbsp;
But then along comes Christmas 
And something in us wants to try

A campaign that moved the nation to tears 
and sparked a myriad of public discussions and conversations 
from fatherhood, postive male relationships and loneliness, 
to being the antidote to Netflix’x Adolescence 
whilst reconnecting a lot of old ravers back to the 90s with an unexpected musical banger&#38;nbsp;

&#60;img width="2500" height="1423" width_o="2500" height_o="1423" data-src="https://freight.cargo.site/t/original/i/3fd5456ce952e23c4fb14c43458e59162106fa258cab31d4761fd20dca09447c/JL-Xmas-2.jpg" data-mid="242553437" border="0"  src="https://freight.cargo.site/w/1000/i/3fd5456ce952e23c4fb14c43458e59162106fa258cab31d4761fd20dca09447c/JL-Xmas-2.jpg" /&#62;

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</description>
		
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	<item>
		<title>New EE</title>
				
		<link>https://williamjohn.cargo.site/New-EE</link>

		<pubDate>Wed, 13 Dec 2023 11:45:41 +0000</pubDate>

		<dc:creator>Will John</dc:creator>

		<guid isPermaLink="true">https://williamjohn.cargo.site/New-EE</guid>

		<description>


The Launch of New EE
3 years in the making
Creating the biggest consumer marketing brand in the UK

Fundamentally repurposing the brand and rewiring the business
 
Competing for more of people’s lives
 
Finding fresh growth within and beyond pure connectivity and mobile&#38;nbsp;
Through launching EE Home, EE Work, EE Learn and EE Game.
Here are just a few of the campaigns I created:



The ads were so iconic, the bands wanted us to turn them into their official music videos.
So far we have made music videos for Bloc Party, Echo &#38;amp; the Bunnymen and Joy Division.
&#60;img width="739" height="415" width_o="739" height_o="415" data-src="https://freight.cargo.site/t/original/i/a906ced89ec07ef70a2d1d8a30f7440bade5eb220fb6aa8b731ceb93a6129cb1/undefined-high-17.gif" data-mid="227949102" border="0"  src="https://freight.cargo.site/w/739/i/a906ced89ec07ef70a2d1d8a30f7440bade5eb220fb6aa8b731ceb93a6129cb1/undefined-high-17.gif" /&#62;
We also created an iconic new brand identity for EE&#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp; &#38;nbsp;&#38;nbsp;&#60;img width="1080" height="1080" width_o="1080" height_o="1080" data-src="https://freight.cargo.site/t/original/i/12eada19e9ef0187558e9d2c74dde223e03057f9690980190396c8a19ea2a94d/b284ef99-15a5-44e3-a7bd-38baae0b5447.gif" data-mid="199324780" border="0"  src="https://freight.cargo.site/w/1000/i/12eada19e9ef0187558e9d2c74dde223e03057f9690980190396c8a19ea2a94d/b284ef99-15a5-44e3-a7bd-38baae0b5447.gif" /&#62;
And launched a range of services for them to help improve customers lives too


</description>
		
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		<title>UNFINISHED</title>
				
		<link>https://williamjohn.cargo.site/UNFINISHED</link>

		<pubDate>Tue, 09 Jul 2024 17:18:54 +0000</pubDate>

		<dc:creator>Will John</dc:creator>

		<guid isPermaLink="true">https://williamjohn.cargo.site/UNFINISHED</guid>

		<description>

We partnered with England football legend,&#38;nbsp;

Ellen White, to release her autobiography. 

 'Unfinished' is Ellen's story. 

But rather than go on to become England Women's greatest every goalscorer, 
it stops in her teenage years. 

The exact age girls drop out of sport due to online hate.&#60;img width="1760" height="1080" width_o="1760" height_o="1080" data-src="https://freight.cargo.site/t/original/i/6412d1731ccc3a30a39f0711ce83ab5585b10837201b8f970621ffd5324f002b/ellen-2.jpg" data-mid="214372857" border="0"  src="https://freight.cargo.site/w/1000/i/6412d1731ccc3a30a39f0711ce83ab5585b10837201b8f970621ffd5324f002b/ellen-2.jpg" /&#62;

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	<item>
		<title>Sea Hero Quest</title>
				
		<link>https://williamjohn.cargo.site/Sea-Hero-Quest</link>

		<pubDate>Tue, 24 May 2016 13:17:53 +0000</pubDate>

		<dc:creator>Will John</dc:creator>

		<guid isPermaLink="true">https://williamjohn.cargo.site/Sea-Hero-Quest</guid>

		<description>
&#60;img width="1440" height="880" width_o="1440" height_o="880" data-src="https://freight.cargo.site/t/original/i/427d8ba1c3104944fc6dc9b3feea57aec7dc013de4943abcbc3c6819fcce519c/01o.jpg" data-mid="43002991" border="0"  src="https://freight.cargo.site/w/1000/i/427d8ba1c3104944fc6dc9b3feea57aec7dc013de4943abcbc3c6819fcce519c/01o.jpg" /&#62;


Dementia affects 47 million people worldwide 
No one has ever survived it
Research is years behind diseases like cancer 
And decades away from a cure 
Using the reach, the power of the Deutsche Telekom network and the experts at UCL (University College London) we launched Sea hero Quest&#38;nbsp;

So far it's been downloaded over 3 million times 
Collecting data 150 times faster than traditional lab researchProviding scientists with 800 decades worth of dementia research dataAnd accelerating the quest for a cure&#38;nbsp;

Watch the case study:




Watch the Game Trailer:




&#60;img width="1920" height="760" width_o="1920" height_o="760" data-src="https://freight.cargo.site/t/original/i/076b49101beac753ce8e3214a98b8a67e1fe26e72f6c10f7245f1f227254c7e6/app-header.jpg" data-mid="43002995" border="0"  src="https://freight.cargo.site/w/1000/i/076b49101beac753ce8e3214a98b8a67e1fe26e72f6c10f7245f1f227254c7e6/app-header.jpg" /&#62;&#60;img width="1000" height="574" width_o="1000" height_o="574" data-src="https://freight.cargo.site/t/original/i/82ff48dd0105fd694427af9294709bb5b67459bafd2a4add6f387bd6298d0b32/Sea-Hero-Quest.jpg" data-mid="42202732" border="0"  src="https://freight.cargo.site/w/1000/i/82ff48dd0105fd694427af9294709bb5b67459bafd2a4add6f387bd6298d0b32/Sea-Hero-Quest.jpg" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8df2c57a34d0c670d4ad8f414502cf8dd530893a846934d965764688d53f4e08/Sea-Hero-4.jpg" data-mid="43002988" border="0"  src="https://freight.cargo.site/w/1000/i/8df2c57a34d0c670d4ad8f414502cf8dd530893a846934d965764688d53f4e08/Sea-Hero-4.jpg" /&#62;
&#60;img width="1920" height="1077" width_o="1920" height_o="1077" data-src="https://freight.cargo.site/t/original/i/89e88c586aadb9654d49d7c84671240186da279593990e808ed6e8e9f5bd7610/Sea-Hero-11.jpg" data-mid="43002985" border="0"  src="https://freight.cargo.site/w/1000/i/89e88c586aadb9654d49d7c84671240186da279593990e808ed6e8e9f5bd7610/Sea-Hero-11.jpg" /&#62;
&#60;img width="850" height="550" width_o="850" height_o="550" data-src="https://freight.cargo.site/t/original/i/1880a44d4d2451754b5fcf87f87f04af23c9b26af46c97f2edb9131768a0ed37/160504-game-for-goods-bild2-850x550-bi.jpg" data-mid="42202735" border="0"  src="https://freight.cargo.site/w/850/i/1880a44d4d2451754b5fcf87f87f04af23c9b26af46c97f2edb9131768a0ed37/160504-game-for-goods-bild2-850x550-bi.jpg" /&#62;

&#60;img width="2454" height="1578" width_o="2454" height_o="1578" data-src="https://freight.cargo.site/t/original/i/c4aec0694cfd32e237bc335e98c093742a5c6d5e15e09358d3098da1b6446a32/awardsreviews4.jpg" data-mid="42202736" border="0"  src="https://freight.cargo.site/w/1000/i/c4aec0694cfd32e237bc335e98c093742a5c6d5e15e09358d3098da1b6446a32/awardsreviews4.jpg" /&#62;</description>
		
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	<item>
		<title>TABLEAU</title>
				
		<link>https://williamjohn.cargo.site/TABLEAU</link>

		<pubDate>Wed, 07 Jan 2026 12:00:18 +0000</pubDate>

		<dc:creator>Will John</dc:creator>

		<guid isPermaLink="true">https://williamjohn.cargo.site/TABLEAU</guid>

		<description>A 100-second film.Shot at 100 FPS.Celebrating 100 years of Never Knowingly Undersold.

With a cast of 100.Featuring 100 iconic products and moments — all drawn from the pages of the century-old John Lewis Gazette.

Soundtracked by a reimagining of The Beat Goes On by The Big Buddy Rich Band.And 100% it had to be the everyman himself — Mike Skinner of The Streets — to bring it to life.


</description>
		
	</item>
		
		
	<item>
		<title>The World F*Cup</title>
				
		<link>https://williamjohn.cargo.site/The-World-F-Cup</link>

		<pubDate>Wed, 11 Jan 2023 13:18:38 +0000</pubDate>

		<dc:creator>Will John</dc:creator>

		<guid isPermaLink="true">https://williamjohn.cargo.site/The-World-F-Cup</guid>

		<description>
The 2022 World Cup was held in a country with zero human rights
Fueled by bribery, corruption, worker deaths and sports washing
 
Oh, and it happened in the middle of the football season
All in all a pretty f**ked up world cup
 Brewdog wanted to take a stand against itSo we made them the official antisponsors of the world f*cup
And made sure all the beer they sold went towards fighting human rights abuses in the country.&#38;nbsp;


&#60;img width="2144" height="1204" width_o="2144" height_o="1204" data-src="https://freight.cargo.site/t/original/i/132e87c28d45f7c44ba5618ee052eceea34e8c670b13edd34c35368db057377a/Screenshot-2023-01-11-at-13.28.43.png" data-mid="164345526" border="0"  src="https://freight.cargo.site/w/1000/i/132e87c28d45f7c44ba5618ee052eceea34e8c670b13edd34c35368db057377a/Screenshot-2023-01-11-at-13.28.43.png" /&#62;
&#60;img width="4565" height="2490" width_o="4565" height_o="2490" data-src="https://freight.cargo.site/t/original/i/6508cfb6ffa4bd2cea7a89f1d5a0e0f49117e6e69902e4aaeb72fa6aa11b9852/North-Korea_Birmingham.jpg" data-mid="164345530" border="0"  src="https://freight.cargo.site/w/1000/i/6508cfb6ffa4bd2cea7a89f1d5a0e0f49117e6e69902e4aaeb72fa6aa11b9852/North-Korea_Birmingham.jpg" /&#62;
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&#60;img width="2126" height="1212" width_o="2126" height_o="1212" data-src="https://freight.cargo.site/t/original/i/bfa6f98df73a156b0b73e02b2ba530fd74fc9f7d373fd24ba904a442cd62cdb7/Screenshot-2023-01-11-at-13.31.53.png" data-mid="164345732" border="0" data-scale="100" src="https://freight.cargo.site/w/1000/i/bfa6f98df73a156b0b73e02b2ba530fd74fc9f7d373fd24ba904a442cd62cdb7/Screenshot-2023-01-11-at-13.31.53.png" /&#62;&#38;nbsp;&#60;img width="288px;" height="435px;" src="https://lh5.googleusercontent.com/vxGcI3yw1OwGsNauhFOLF3sJZzEiXs3XcjV58YV6yGy1Iah4-i8Hq-p1Ptirpvyn47CGpnb0kCepTAkhN-SMxE49deiLJaxpYw7bfwozmOVW4Ayx5w53kcK_9qXkO8f50Ay_foiAYANvoOfXffiuS6D9H7n3JWO_T9DZxdAPiBybTWhj5ocejabFdB5Ze2Ty=s2048" style="width: 288px; height: 435px;"&#62; &#38;nbsp; &#60;img width="265px;" height="435px;" src="https://lh5.googleusercontent.com/4GhI-kmTQJJtE1iZJRqv5-8Snz_0LiSOeyEgWgM0BF7EKYaQEo4hSfGF-hDj0k_jF9HCPVHzDztMzsds6zD1a8viPxAwUaD6qwAqrweKiXpC_QfZgOOBVudAmSMzR4PIScH9cCFa9PxtGxmYHsq1gTVsRxYJ-MOpnnGcb5PlK6DRv6Uh3RqJf_z3GG1pc5D6=s2048" style="width: 265px; height: 435px;"&#62;&#38;nbsp; &#38;nbsp;&#60;img width="286px;" height="435px;" src="https://lh4.googleusercontent.com/cRZvW6UHL6LaELGUl76evJuWY6ZYX9W4wL6yK2adWy0znf-0iOXwoE_iuFp5UCQaUGDisEtM_hyyO467ffjSyU39hqfeWfes9qirWorUaFrximvJ_hX9NSMLLoM5HhYujpWyXrxBcHL7Vrh2Q3pxCRYOXH2bxJE3MrluuI7Ty-BVgIR2DbRmiDcDspw7idhx=s2048" style="width: 286px; height: 435px;"&#62;&#38;nbsp; &#38;nbsp;&#60;img width="230px;" height="504px;" src="https://lh5.googleusercontent.com/0c0ti8_UOPC99N6-wFdJBZmDY0wQ_4arXOiLNCf2_IQYc1IP_B0sdNSVJK4l7AKPx99V1hroidYIRQgKXU7iCT2j-dMgr1BlO93rh3uLQNkohJMgssVVqy6_-KfdtHPqy7EMhbF1_wPGkGJDbw53nxGaJuVwZ9QIeLOL3xOE0sZ1Ub8eay8JAXQ2wANg7w6_=s2048" style="width: 230px; height: 504px;"&#62;

It kicked up a bit of a storm

&#60;img width="2148" height="1206" width_o="2148" height_o="1206" data-src="https://freight.cargo.site/t/original/i/0ac27859bce30c385ef32d9c2ccbc2944619e83cb28bd37de588852fa55a625e/Screenshot-2023-01-11-at-13.26.06.png" data-mid="164355437" border="0"  src="https://freight.cargo.site/w/1000/i/0ac27859bce30c385ef32d9c2ccbc2944619e83cb28bd37de588852fa55a625e/Screenshot-2023-01-11-at-13.26.06.png" /&#62;

And we even made a kit from all the things FIFA &#38;amp; Qatar banned at the tournament. Our offical f*cup kit.
&#60;img width="5333" height="3000" width_o="5333" height_o="3000" data-src="https://freight.cargo.site/t/original/i/35db9d8fc06ffbd28a296b9d190360398b493284119e3b0b9ede1bf3ad102f1a/Unknown-2.jpeg" data-mid="164355513" border="0"  src="https://freight.cargo.site/w/1000/i/35db9d8fc06ffbd28a296b9d190360398b493284119e3b0b9ede1bf3ad102f1a/Unknown-2.jpeg" /&#62;</description>
		
	</item>
		
		
	<item>
		<title> #NotHerProblem</title>
				
		<link>https://williamjohn.cargo.site/NotHerProblem</link>

		<pubDate>Fri, 13 Jan 2023 10:52:18 +0000</pubDate>

		<dc:creator>Will John</dc:creator>

		<guid isPermaLink="true">https://williamjohn.cargo.site/NotHerProblem</guid>

		<description>
Hope United (season 2)
A team made up of some of the most influential footballers in the UK
 First launched during the Men’s Euros in 2021 (see season 1)This time we picked a new fight: Tackling the sexist abuse female players (and women in general) face every day
Introducing#NotHerProblem
Because sexist hate starts with a man on a phone or a keyboard 
men need to step up and help tackle it 
 

The film
The shirt


&#60;img width="2500" height="1486" width_o="2500" height_o="1486" data-src="https://freight.cargo.site/t/original/i/6a0f779a1c9e4b4da1751e1a30a0dfa8827374b74df4f2f27dfffecab345b18a/EE-Hope-United-Lineup---KV01.jpg" data-mid="164758520" border="0"  src="https://freight.cargo.site/w/1000/i/6a0f779a1c9e4b4da1751e1a30a0dfa8827374b74df4f2f27dfffecab345b18a/EE-Hope-United-Lineup---KV01.jpg" /&#62;

&#60;img width="1914" height="856" width_o="1914" height_o="856" data-src="https://freight.cargo.site/t/original/i/6ee152985dbd02cbfcb8be47bb8f0b082eef590528c7865a266f639325adde92/Screenshot-2022-07-18-at-09.05.02.png" data-mid="164758524" border="0"  src="https://freight.cargo.site/w/1000/i/6ee152985dbd02cbfcb8be47bb8f0b082eef590528c7865a266f639325adde92/Screenshot-2022-07-18-at-09.05.02.png" /&#62;
&#60;img width="1900" height="946" width_o="1900" height_o="946" data-src="https://freight.cargo.site/t/original/i/8508ac43b31d7381f636717d46227241800e14d6494651a6e965af27e83b2441/Screenshot-2022-07-19-at-10.20.23.png" data-mid="164758526" border="0"  src="https://freight.cargo.site/w/1000/i/8508ac43b31d7381f636717d46227241800e14d6494651a6e965af27e83b2441/Screenshot-2022-07-19-at-10.20.23.png" /&#62;
</description>
		
	</item>
		
		
	<item>
		<title>Hope United</title>
				
		<link>https://williamjohn.cargo.site/Hope-United</link>

		<pubDate>Mon, 23 Aug 2021 07:32:10 +0000</pubDate>

		<dc:creator>Will John</dc:creator>

		<guid isPermaLink="true">https://williamjohn.cargo.site/Hope-United</guid>

		<description>

This is Hope United
The worlds first football team formed to fight online hate
Watch the project story below:



&#60;img width="3258" height="1542" width_o="3258" height_o="1542" data-src="https://freight.cargo.site/t/original/i/7b76910f5aa72b2a902352bfbaaa2b7c707383f7009605600b771ed537619ff5/Screenshot-2021-10-01-at-22.03.51.png" data-mid="120458339" border="0"  src="https://freight.cargo.site/w/1000/i/7b76910f5aa72b2a902352bfbaaa2b7c707383f7009605600b771ed537619ff5/Screenshot-2021-10-01-at-22.03.51.png" /&#62;
&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/8935ded6db7d0b1c42de6339fdf628e770faff9e9650083f4fff2cae1243565a/TechTips.jpg" data-mid="120457968" border="0"  src="https://freight.cargo.site/w/1000/i/8935ded6db7d0b1c42de6339fdf628e770faff9e9650083f4fff2cae1243565a/TechTips.jpg" /&#62;

&#60;img width="1920" height="1080" width_o="1920" height_o="1080" data-src="https://freight.cargo.site/t/original/i/9a4435b7af6f92f864758e56329ada30bf64490ac96bc30829d4aebbfd6ee9a8/TechTips_2.jpg" data-mid="120458033" border="0"  src="https://freight.cargo.site/w/1000/i/9a4435b7af6f92f864758e56329ada30bf64490ac96bc30829d4aebbfd6ee9a8/TechTips_2.jpg" /&#62;

&#60;img width="2400" height="1600" width_o="2400" height_o="1600" data-src="https://freight.cargo.site/t/original/i/ffb94e093c410f7447113af0cfe7f87c9e7726ed96f10785e598bca78d219904/HOPE_UNITED_OOH_PICCADILLY_01_2021-05-25-113610.jpeg" data-mid="120457956" border="0"  src="https://freight.cargo.site/w/1000/i/ffb94e093c410f7447113af0cfe7f87c9e7726ed96f10785e598bca78d219904/HOPE_UNITED_OOH_PICCADILLY_01_2021-05-25-113610.jpeg" /&#62;To support the launch of the team, we also made a film to raise awareness around the issue. Watch it and make sure you crank up the volume:


&#60;img width="1000" height="988" width_o="1000" height_o="988" data-src="https://freight.cargo.site/t/original/i/3109d0198cc51e6ebcaab8ccdd229be0077d6283eec13263f4360c17f9267a34/35ee87_ba188d16b2654250a26833ca08eb0cac_mv2-copy.jpg" data-mid="120458484" border="0"  src="https://freight.cargo.site/w/1000/i/3109d0198cc51e6ebcaab8ccdd229be0077d6283eec13263f4360c17f9267a34/35ee87_ba188d16b2654250a26833ca08eb0cac_mv2-copy.jpg" /&#62;


BT Hope United Case Study from William John on Vimeo.</description>
		
	</item>
		
		
	<item>
		<title>Hoop Cities</title>
				
		<link>https://williamjohn.cargo.site/Hoop-Cities</link>

		<pubDate>Sun, 15 Jan 2023 11:24:41 +0000</pubDate>

		<dc:creator>Will John</dc:creator>

		<guid isPermaLink="true">https://williamjohn.cargo.site/Hoop-Cities</guid>

		<description>&#60;img width="3336" height="1672" width_o="3336" height_o="1672" data-src="https://freight.cargo.site/t/original/i/7fc7019fe85c89e97a038674dfb39189bc1439b0492073607c30101c3cb5d004/Screenshot-2023-01-11-at-12.18.32.png" data-mid="164758614" border="0"  src="https://freight.cargo.site/w/1000/i/7fc7019fe85c89e97a038674dfb39189bc1439b0492073607c30101c3cb5d004/Screenshot-2023-01-11-at-12.18.32.png" /&#62;
The Case Study
&#60;img width="2500" height="1440" width_o="2500" height_o="1440" data-src="https://freight.cargo.site/t/original/i/f6f7f64b40536a8dbdb7372fa0076fc37da74403758f8162f726b40a44a6d35d/BOLOG.jpg" data-mid="164758619" border="0"  src="https://freight.cargo.site/w/1000/i/f6f7f64b40536a8dbdb7372fa0076fc37da74403758f8162f726b40a44a6d35d/BOLOG.jpg" /&#62;
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&#60;img width="2500" height="1412" width_o="2500" height_o="1412" data-src="https://freight.cargo.site/t/original/i/75a0030d1ffcdfd78cf0e4e77495027a92de3cd56bf41a35cccbf3cd2b16ec81/_____AD_1.jpg" data-mid="164758708" border="0"  src="https://freight.cargo.site/w/1000/i/75a0030d1ffcdfd78cf0e4e77495027a92de3cd56bf41a35cccbf3cd2b16ec81/_____AD_1.jpg" /&#62;
</description>
		
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